Coupang Keeps Falling: Why One Analyst Expects the Amazon of South Korea to Jump Nearly 100%

Coupang shares remain under pressure after Q2 2026 results showed a major earnings hit from a one-time Korean regulatory fine and a large FX drag. The company booked about $410 million in administrative fines tied to a 2025 data breach, which helped push GAAP operating income to a $556 million loss. A weaker Korean won also cut reported growth, even though constant-currency revenue still rose 10%. Despite the selloff, several analysts remain constructive: Barclays kept a $30 target, implying roughly 85% upside, while the average target is $23.82, about 47% above the current price of $16.19. The article argues the decline may be overdone versus peers like MercadoLibre, Sea Limited, and JD.com, and highlights ongoing share buybacks, Taiwan expansion, and improving margins as potential catalysts. Sentiment is cautiously bullish, but risk remains around further regulatory issues, FX pressure, and margin recovery.