Citizens Holds $900 Target, Montaka Flags Meta Platforms Value Near $675 Rally

Montaka Global and Citizens JMP underscore Meta Platforms' attractive valuation near $675 (20.3x 2027E EPS), with shares closing at $674.72 after a 21% one-month rally. This builds on UBS hiking to $908 on GenAI ad strength (Q4 impressions +18% YoY, prices +6%), Deutsche Bank's $920 target amid 6% Q1 ad growth, and BofA's $820 despite capex risks ($115-135B in 2026). Bullish analyst chorus contrasts high targets (~$856 avg) vs. current levels ahead of April 29 Q1 earnings.