Can Muse Spark Supercharge Meta Platforms (META)’s Ad Business?

Meta’s April 8 launch of its Muse Spark AI model has prompted bullish analyst reaction, with Piper Sandler reaffirming an Overweight rating and a $880 price target on April 9. The New York Times reported Muse Spark performed markedly better than Meta’s prior models and nearly matched leading rivals, narrowing Meta’s AI gap with OpenAI, Google and Anthropic. Analysts note Muse Spark could boost engagement and ad targeting across Meta’s >3 billion-user platforms; advertising already accounts for roughly 98% of Meta’s revenue. Consensus Street view is a Strong Buy with an $847.70 target implying ~35% upside, supporting positive market sentiment toward META shares.