California AG Accuses Amazon of Price-Fixing Collusion with Levi’s, Hanes, Seeks Injunction

California AG Rob Bonta accuses Amazon of colluding with vendors like Levi’s and Hanes to fix prices on rivals such as Walmart and Target, citing examples like Levi’s Easy Khaki Classic raised to $29.99 and the 'CRaP' pressure tactic in unsealed 2026 documents from a 2022 antitrust suit. Bonta filed a 19-page motion for a preliminary injunction, with a July 23 hearing and January 2027 trial ahead. Amazon's 50% U.S. e-commerce share, 60% third-party sales, and $717B revenue face renewed regulatory risks that could squeeze margins and stock sentiment.