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BofA Reaffirms Buy on Alphabet as Google Search Holds 91.3% Share

On July 13, 2026, Bank of America reiterated its Buy rating on Alphabet, highlighting resilient Google Search traffic amid rising AI competition. Daily active users of the Google app rose 1% to 2.2 billion in June, while global search share climbed to 91.3%. Jim Cramer separately argued that Gemini, YouTube, and Waymo position Google to win if only one AI player dominates, citing Apple’s 2.5 billion-device distribution advantage. The combined commentary underscores steady core business momentum despite faster growth at Claude and Gemini.

Category

Alphabet

Sentiment

Bullish

Event

Institutional outlook

Reading time

1 min