Block Launches First Mass-Consumer Bitcoin Ad Campaign Targeting 60 Million Americans

Block has rolled out 'Bitcoin does,' its first mass-consumer national advertising campaign aimed at onboarding an estimated 60 million curious Americans who do not yet own digital assets. The initiative emphasizes practical real-world utility, payments, and self-custody over price speculation and complex technical mechanics. The campaign integrates across Block's ecosystem, promoting purchases through Cash App, self-custody via the Bitkey hardware wallet, and merchant acceptance on Square with 0% processing fees for Bitcoin transactions, while highlighting Lightning Network-powered payments.