Apple's new CEO was asked about 'pervert glasses.' Here was his response.
Apple CEO John Ternus and Senior Vice President of Worldwide Marketing Greg Joswiak addressed privacy concerns surrounding AI wearables, contrasting Apple's strategy with competitors like Meta. The discussion follows Apple's announcement of upcoming AI-enabled audio features for the Apple Watch Series 12 and Apple Watch Ultra 4, including 'Siri Recap' and 'Live Rewind'. These new features introduce optional audio intelligence capabilities where on-device AI processes speech without storing raw audio files or assigning speaker attribution. 'Live Rewind' displays a text snippet of the previous 15 seconds of conversation on screen alongside visual cues, while 'Siri Recap' creates high-level summaries of meetings or daily discussions. Apple emphasized that it cannot access raw audio files or provide them under legal compulsion, aiming to avoid the privacy backlash experienced by Meta's smart glasses. Both features are scheduled to launch in beta later this year. The focus on privacy-first on-device AI processing reflects Apple's strategic differentiation in the competitive wearable AI market as tech giants navigate consumer and regulatory scrutiny regarding persistent ambient recording.