Apple's New CEO Must Restore Company's Design Edge: Power On

Bloomberg reports that Apple’s incoming CEO John Ternus is expected to prioritize a major overhaul of the company’s industrial design culture, shifting it back toward a central role in product innovation. Mark Gurman argues Apple’s design studio has become more of a support function over the past decade, rather than the creative hub that helped shape products like the iPhone, iPad, iMac, iPod, and Apple Watch. The article suggests this strategic reset could matter for Apple’s product pipeline, especially as the company prepares a meaningful iPhone redesign with a foldable model and seeks to refresh aging categories like AirPods and Apple Watch. The takeaway for investors is that stronger design leadership could help reinvigorate Apple’s hardware cycle and support long-term product differentiation.