Apple vet Schiller steps down from App Store and product event roles - Bloomberg

Apple Inc. (AAPL) veteran executive Phil Schiller has officially stepped down from his operational oversight of the App Store and product launch events. While Schiller will remain at the company under his Apple Fellow title to focus on unspecified initiatives, the high-profile reorganization marks a major executive transition occurring ahead of John Ternus assuming the role of Chief Executive Officer and Tim Cook transitioning to Executive Chairman. Following Schiller's transition, oversight of the App Store—a critical segment generating an estimated $30 billion-plus in annual revenue—will shift to Apple's services division led by Eddy Cue. Day-to-day operations for app distribution and third-party marketplaces will be overseen by Carson Oliver, while global product launch responsibilities have been transferred to Nola Weinstein. This management reshuffle underscores a broader generational shift across Apple's executive suite, presenting operational and strategic challenges as incoming leadership prepares for key hardware releases, including an upcoming September 9 launch event featuring foldable iPhones and updated Apple Watches.