Apple unveils new Mac mini, Mac studio with major chip upgrades

Apple Inc. (AAPL) has officially announced major hardware updates to its desktop computing lineup, unveiling upgraded versions of the Mac mini and Mac Studio powered by its next-generation silicon chips. The new desktop computers aim to cater to both standard consumers and demanding professional users by delivering significant performance improvements through new custom processor configurations. The newly introduced Mac mini starts at an entry price of $899 and offers configuration choices featuring either Apple's latest M6 chip or the high-performance M5 Pro processor. Meanwhile, the higher-end Mac Studio desktop workstation is aimed at creative and computational professionals, starting at $2,499 with the M5 Max chip, and scaling up to $5,499 for models configured with the flagship M5 Ultra chip. These hardware releases are expected to bolster Apple's Mac segment revenues as the company continues to refresh its personal computing line with proprietary processors, maintaining strong upgrade incentives across its desktop ecosystem.