Apple Unveils M6-Powered iMac and MacBook Pro With Enhanced On-Device AI

Apple Inc. shares climbed 0.96% to $347.20 after unveiling its next-generation iMac and 14-inch MacBook Pro powered by the new M6 processor. The hardware lineup targets accelerated on-device artificial intelligence workloads. The refreshed 24-inch iMac starts at $1,499, delivering up to five times faster AI performance than the previous M4 model and up to 18 times faster performance than Intel-based versions. The 14-inch MacBook Pro starts at $1,999 with up to 24 hours of battery life. Pre-orders open October 28 across 35 countries and regions, with retail availability beginning November 6.