Apple Sustains Price Hikes as AI Memory Costs Surge Past 2027

On June 27 coverage confirmed Apple is sustaining broad price increases across Macs, iPads and accessories after two days of sharp selling. Shares had already plunged more than 12% since June 25, closing at $274.30 on June 26 after an additional 6.41% drop, wiping out roughly $275 billion in market value. The moves stem from AI-driven DRAM and storage inflation that Micron warned could last beyond 2027, with prices lifted 15-25% on most models to protect margins. Analysts now flag potential iPhone hikes later this year as the supply squeeze persists.