Apple Stock Holds Near $284 as 3-Year Memory Hike Warnings Intensify

As of June 30, Apple shares stabilized near $284.43 after the June 25 selloff from larger-than-expected 17-25% price hikes on MacBooks and iPads. The increases followed CEO Tim Cook’s June 17 warning that AI-driven demand had quadrupled DRAM and NAND costs, rendering hikes unavoidable. Analysts from Wedbush and Morgan Stanley quickly minimized near-term EPS risk, citing pricing power and ecosystem lock-in, but the July 1 reports now flag a potential multi-year period of elevated consumer electronics prices through 2028-2029. Broader memory inflation continues to pressure device makers while benefiting suppliers like Micron.