Apple Shares Hold Near $293 as Siri AI Fails to Impress Investors

Apple shares stabilized around $293 through June 10-11 after an initial post-WWDC selloff, with investors weighing near-term rollout hurdles against bullish analyst views on future revenue. The June 8 keynote unveiled a rebuilt Siri AI powered by Apple Intelligence and Google Gemini models, but beta-only timing, EU and China blocks, and hardware limits on over 850 million older devices triggered a reversal from the $317 intraday peak. While Morgan Stanley and Wedbush raised price targets citing potential iPhone upgrade cycles and $15-20 billion in annual services gains, execution risks and the upcoming CEO transition continue to temper sentiment.