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Apple plans Mac lineup refresh with M6 chip this fall - Bloomberg

Apple is reportedly preparing a broad refresh of its Mac lineup beginning this fall and continuing into next year, with updated iMacs and an entry-level 14-inch MacBook Pro expected to be among the first models to feature the new M6 chip. Bloomberg says development is complete, but shipping is not expected until fall. The move underscores Apple’s push to keep Mac momentum going as sales are projected to rise for a third straight year, helped by demand from users running AI-intensive workflows. However, the article also notes supply pressure from a memory chip shortage, which has constrained manufacturing and forced Apple to raise Mac prices. Overall, the news is supportive for Apple’s long-term hardware roadmap, but near-term margin and pricing dynamics may remain pressured by component constraints.

Category

Apple

Sentiment

Bullish

Event

Product launch

Reading time

1 min