Apple Explores Screenless Fitness Tracker to Compete With Whoop and Oura

Apple Inc. is exploring the development of a screenless fitness tracker to challenge competitors such as Whoop and Oura. The project is in an internal technology investigation phase, with engineers testing prototypes that pair a thin fabric band with a sensor computing module. Removing the display aims to enhance battery life, lower costs, and facilitate sleep tracking. Backed by senior executives including Tim Cook and Eddy Cue, any commercial launch is not expected before 2028. Following initial reports, Apple shares climbed 1.11% to $342.75.