Apple Cuts iPhone 18 Pro Orders by Up to 20% on Soft Demand

Apple shares slid about 2.0% in pre-market trading to around $334.30 following reports that the company instructed suppliers to reduce October component orders for the iPhone 18 Pro and Pro Max by 15% to 20%. Apple grew cautious on shipments in early September amid softer-than-expected demand, Nikkei Asia reported. Demand was dampened by price hikes, including a $100 increase on the Pro lineup, driven by escalating memory and component costs. Apple postponed the standard iPhone 18 to early 2027, while Citi reiterated a Buy rating ahead of earnings in November.