Amazon's Alexa Offers Customers 365-Day View of Price History

Amazon expanded Alexa for Shopping’s price-history feature, giving U.S., U.K., Canada and India users 30-, 90-, and 365-day views of item prices. The update is meant to strengthen deal confidence and further embed AI into product discovery, comparison, and checkout. Amazon said more than 50 million customers have used price history since its 2024 launch, with average usage of three checks per month. The broader market takeaway is that Amazon is deepening its AI-driven retail moat by making shopping more frictionless and personalized, which could support conversion rates and customer retention. The article also notes J.P. Morgan’s analysis that Amazon became the largest U.S. retailer by GMV in 2025 and now holds an estimated 47% share of U.S. eCommerce, underscoring its scale advantage versus Walmart.