Amazon's AI Robotics Push Deepens With Million-Robot Milestone and European Expansion

Amazon is intensifying its AI-driven logistics strategy following the June 5 unveiling of its next-generation Proteus robot — capable of natural-language voice and text commands — and has now deployed its one millionth robot globally. The June 9 analysis broadens the picture, highlighting the Vulcan and STARK robots alongside the DeepFleet AI model, which has already cut fleet travel time by 10%. The €10 billion-plus European fulfillment modernization program, piloting in H1 2027, will add 25,000 warehouse jobs and is backed by a $1 billion upskilling commitment by 2030, though analysts warn near-term margin pressure will persist as heavy capex ramps ahead of efficiency gains.