Amazon Sellers Say They Have To Use TikTok, Other Platforms To Make Ends Meet

Independent Amazon third-party sellers say rising fees — including a 3.5% April surcharge — are eroding margins and forcing businesses to diversify off Amazon to TikTok, Walmart.com, Target Plus and direct-to-consumer channels like Shopify. A Million Dollar Sellers survey of 185 sellers found 45% shifting toward Shopify/DTC and 40% selling on TikTok; some sellers report giving Amazon more than half of revenue (claims of 60–70% in some cases). Organizers have launched the Save Our Sellers campaign seeking fee relief. If the trend continues, sellers warn it could reduce Amazon’s supplier diversity, growth prospects and long-term seller-generated sales. The article frames a negative market-impact risk for Amazon’s marketplace model while highlighting growing opportunities for rivals and social-commerce platforms.