Amazon launches an AI-powered audio Q&A experience on product pages

Amazon on April 28, 2026 launched “Join the chat,” an AI‑powered audio Q&A feature on product pages that provides real‑time conversational audio answers via “AI‑powered shopping experts.” The feature is part of Amazon’s broader “Hear the highlights” audio summaries in the Shopping app and builds on prior AI tools like Rufus. By surfacing succinct, conversational product guidance (via text or voice) and keeping audio playing while users browse, the tool is designed to reduce friction in product research and could modestly boost engagement and conversion rates. For investors, the rollout underscores Amazon’s continued push to monetize generative AI in retail — a potential incremental positive for AMZN.OQ, though the article is descriptive and notes the feature is currently U.S.-focused.