Amazon Launches Alexa+ Agentic Ads for In-Conversation Purchases on Prime Day

On June 23, Amazon expanded its AI commerce push by launching Alexa+ Agentic Ads on Echo Show devices, enabling users to discover, compare, and complete purchases entirely within conversational flows. This follows the June 22 revelation that Amazon began buying ads on ChatGPT to drive traffic back to its controlled storefront while blocking third-party AI agents from scraping its data. Initial partners include Papa Johns and concert tickets from Beck, Jill Scott, and Omar Courtz. The developments highlight Amazon’s dual strategy of leveraging external AI platforms for customer acquisition and advancing proprietary agentic commerce to boost engagement and ad revenue during Prime Day.