Amazon is bringing games to Prime Video

Amazon is expanding Prime Video beyond streaming by integrating its Luna cloud gaming service directly into the platform. Prime members in the U.S. and U.K. can now access a new Games tab on Fire TVs and play titles such as Hogwarts Legacy, EA Sports FC 26, and Indiana Jones and the Great Circle without a standalone Luna app. The move is aimed at making Prime Video a broader entertainment hub and mirrors Netflix’s push into party games. Amazon says it will add new games monthly and eventually extend support to more devices and countries. Market-wise, the announcement underscores Amazon’s continued investment in ecosystem stickiness and Prime membership value, potentially supporting engagement across its entertainment and cloud offerings, though the article does not discuss direct financial guidance or near-term revenue impact.