Amazon Expands Seller Central to Manage Competitor Orders From Walmart and eBay

Amazon is rolling out updates enabling U.S. marketplace sellers to manage orders, inventory, and listings from competitors including Walmart, eBay, Shopify, and TikTok directly within Seller Central. The free update also upgrades the Amazon Seller Assistant into an autonomous agent that monitors inventory, pricing, and compliance across channels. Amazon noted that over 95% of its independent sellers operate across multiple platforms, generating more than 60% of total marketplace sales. The moves aim to establish Seller Central as a centralized merchant operating system.