Amazon Expands Seller AI Automation Integrating External Models Including Anthropic's Claude

Amazon is accelerating the rollout of agentic artificial intelligence tools for third-party sellers, expanding automation across recurring merchant workflows with integrations including Anthropic's Claude. The free and optional system automates dynamic pricing, inventory tracking, and account health monitoring. The AI push accompanies strong operational growth, with second-quarter net sales rising 20% year over year to $200.6 billion and operating income reaching $27.5 billion. However, aggressive infrastructure investments pushed trailing 12-month free cash flow to a $7.6 billion outflow as capital spending totaled $66.1 billion.