Amazon Expands Free Prime Delivery to Independent Merchant Websites for U.S. Sellers

Amazon announced that U.S. Multi-Channel Fulfillment (MCF) merchants can now offer fast, free Prime delivery directly on their independent websites at no additional cost beyond standard fees. The feature integrates via Shopify and the Selling Partner API without altering existing checkout workflows. Early adopters have recorded nearly a 10% sales increase, with over 40% of eligible orders using Prime delivery. To accelerate adoption, Amazon launched the MCF Preferred Pricing Program, providing fee discounts of 15% to 25% over the first six months without long-term contracts.