Amazon cracks down on use of AI images by sellers after New York law

Amazon is tightening disclosure rules for third-party sellers by requiring labels on product images, videos, and A+ content that include AI-generated people, responding to New York’s new law on synthetic performers in ads. The move highlights rising regulatory pressure on AI-generated marketing content and could increase compliance burdens for marketplace sellers, especially as more of them use Amazon’s own AI tools to create listing text and visuals. Amazon says it will add shopper-facing indicators where applicable, but has not disclosed exactly how it will determine when the label appears. The policy reflects broader industry efforts by platforms such as Meta, TikTok, Pinterest, and YouTube to label AI content, while also underscoring the lack of a federal disclosure standard in the U.S. The change is unlikely to materially affect Amazon’s core operations immediately, but it reinforces the company’s role as a gatekeeper for marketplace content and may shape advertising practices across e-commerce.