Amazon blocks Meta's Muse AI assistant, citing security and privacy concerns

Amazon has officially blocked Meta's newly launched personal AI agent, Muse, from accessing and shopping on Amazon.com. The e-commerce giant cited concerns over security, privacy, and transparency, warning users that unauthorized AI agent access violates its Conditions of Use. Amazon stated that Muse was operating without authorization, scraping customer account data, capturing credentials, and failing to identify itself while browsing. The confrontation highlights an escalating battle between major technology companies over the control of agentic commerce and consumer data relationships. Amazon has previously moved to restrict AI shopping agents from competitors like Google and OpenAI, while engaging in legal battles against Perplexity. The stakes remain exceptionally high for Amazon, which generated over $68 billion in advertising revenue last year—a revenue stream tied closely to manual user browsing and sponsored listings. Although Amazon and Meta maintain existing commercial ties, including AWS cloud partnerships, this dispute underscores growing frictions as AI assistants seek to mediate online retail transactions directly.