Amazon (AMZN) Price Target Lowered As CapEx Expected To Peak

Analysts nudged Amazon (AMZN.OQ) forecasts but kept a constructive stance. Stifel Nicolaus lowered its price target on AMZN from $300 to $294 (April 13) while reiterating a Buy rating, with the adjusted target implying about 17.4% upside. William Blair maintained an Outperform rating (April 9), added Amazon to its Conviction List after CEO Andy Jassy’s 2025 letter, and flagged 2026 as likely peak capex even as the firm expects continued heavy investment and some near-term returns. Firms also adjusted estimates to account for Iran-related geopolitical risks that could weigh on sector growth. Overall the coverage signals continued analyst conviction in Amazon’s long-term prospects but highlights near-term risks and capital spending dynamics that could cap near-term returns.