Adobe Forecasts 6.7% Rise in US Holiday Online Sales to $275.1 Billion

U.S. online holiday spending is projected to climb 6.7% year-over-year to $275.1 billion between November 1 and December 31, according to Adobe Analytics. Adobe also forecasts a 130% surge in artificial intelligence-driven traffic to retail websites, far outpacing a 4% increase in paid search. Spending will be led by promotional events, with Cyber Week projected to generate $47.5 billion, including Black Friday at $12.9 billion and Cyber Monday at up to $15.1 billion. Price-conscious shoppers are expected to rely heavily on markdowns of up to 30%, with mobile adoption and Buy Now, Pay Later options driving major volume.