A top Netflix exec explains the streamer's plan to conquer your phone

Netflix rolled out a set of mobile app updates on Apr 30, 2026, led by chief product and technology officer Elizabeth Stone, aimed at driving daytime and on-the-go engagement. The centerpiece is a new "Clips" vertical feed (non-autoplay) with synopses, genre cues and quick links to full titles, plus prominent buttons for podcasts and a "New and Hot" feed. The moves are designed to capture attention lost to short-form platforms like TikTok and YouTube and to boost per-user viewing time—Netflix already accounts for roughly 9% of US TV-watching time but saw per-user time decline last year. Management plans themed collections and more bite-sized content later in the year. Analysts and shareholders see an improved mobile experience as a way to increase passive engagement and defend pricing power, implying a potentially positive impact on Netflix’s growth and monetization if adoption succeeds.