A.I. Helps Online Ad Businesses Boom

The article explains how AI-driven advertising tools from Google and Meta are reshaping the digital ad market, enabling advertisers (including small businesses) to automate creative, targeting, bidding and measurement. That greater efficiency has boosted ad effectiveness and shifted more marketing dollars to the largest ad platforms. Madison and Wall data cited show AI-related ad sales rose from $1 billion in 2022 to $35 billion last year and are forecast to reach $56 billion this year (about 60% growth). The trend implies stronger ad-revenue growth for major tech ad sellers such as Alphabet (GOOG.OQ), supporting a positive market outlook for those stocks.