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50M Americans Hold Bitcoin Over Gold as Adoption Rebounds to 12% at $75K

US Bitcoin ownership has surpassed gold with 50 million holders versus 37 million, reinforced by a rebound in adoption to 12% in March from 7%, driven by $1.3 billion ETF inflows. Despite this structural demand—Americans control 40% of global BTC supply and 4-in-5 support swapping some gold reserves—consumers favor gold and stocks for investments, with bearish retail price outlooks at ~$75K (down 22% Q1) and only 3% expecting $120K by year-end. Prediction markets reflect caution, with $80K April odds plunging to 36% from 64% amid high short-term support above $60K.

Category

Bitcoin

Sentiment

Mixed

Event

Market data

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1 min